Of course, a weekend at Panorama wouldn’t be complete without an inspiring lineup of live music from award-winning artists. HP is proud to align with musicians that have truly reinvented their place in the world of music, whether it’s a nod to Kendrick Lamar, who puts vocals front and center, or progressive Southern revival rock band Alabama Shakes, or the recently reunited LCD Soundsystem, who weave technology into their set. Sia, Run the Jewels, A$AP Rocky, Sufjan Stevens, Major Lazer and a solo set by Beastie Boys’ Mike D are also among the artists participating in the inaugural festival from Goldenvoice, the organizers behind Coachella. It’s all about artists creating truly amazing experiences through expression—a stance that HP champions.
Reinventing the wristband
The art on the Panorama event wristbands was designed by students at Bronx Letters elementary school, located in District 7 in South Bronx, NY, using Sprout by HP technology. The students participated in a “create-a-thon” during the school year where they developed and submitted their original designs. Three students’ designs were chosen – one for each day of the festival. These wristbands will give festivalgoers access to exclusive sites within The Lab. The festival, in its inaugural year, takes its name from the Panorama of the City of New York, a nearly 10,000 square-foot-to-scale model of the city located in the Queens Museum.