See photos, videos and key highlights from the year.
Over the course of the year, consumers, analysts, customers and channel partners have all gotten to know a new HP, one that sets out to engineer products that not only delight and amaze, but also endeavors to make the world a better place for everyone, everywhere.
Here’s a rundown of the key moments from the past year that sets the new HP apart:
Smashed barriers to commercial 3D Printing
- HP put a stake in the ground with the announcement of the HP Jet Fusion 3D Printing Solution, the world’s first production-ready 3D printing system. Revolutionizing manufacturing through 3D printing also supports HP sustainability principles and moves closer to the vision of circular economy, which is set to radically change the $12 trillion manufacturing industry. Strategic 3D printing partners include a cross-industry lineup, with BMW, Nike, Autodesk, Johnson & Johnson and others are engaged in putting HP’s 3D printing technology to work, printing sample parts for automotive, consumer goods, medical and other applications.
Charged into the A3 Market with disruptive tech
- HP Inc. didn’t just agree to buy Samsung’s Printer Division; it set out to disrupt an outdated copier market with superior multifunction printing. The acquisition announcement shows how committed HP is to reinventing the A3 copier space, a $55 billion market. By combining Samsung A3 technology with HP printing technologies, HP plans to make outdated, complicated machines with dozens of replaceable parts a thing of the past. For channel partners, this launch represents the industry’s most advanced lineup of A3 laser, MFPs and A4 laser printing solutions for the office.
Delivering award-winning products that dazzle in performance and design
- HP is taking cues from Millennials when it comes to designing consumer and business products from the ground-up. When it comes to power, size, industrial design and features, the company is presenting a new, premium face to the next generation of workers. Look no further than the September launch of HP Pavilion Wave and the HP Elite Slice—small, sleek and modular desktop computers – which look more like coffee table décor than the PC towers that once sat under cubicle desks. Later, HP ‘wowed’ a new generation of snap-happy Millennials with Sprocket, a pocket-sized printer that instantly prints sticky-back photos from a smartphone.
Made a play for the high-end of the device market with Premium lineup
- HP is chasing Apple’s heels. In June, it launched the Premium Family of products, a lineup of laptops and monitors that aim to tap into the desire users feel toward their most prized possessions – their devices. With impressive technology and refined materials, HP’s Premium devices inspire obsession. The premium lineup combines computing power with best-in class audiovisual technology for media experiences that amaze. In time for the holidays, HP recently revamped its flagship premium consumer x360 convertible, featuring a near zero border display in a design that is 13 percent thinner and 11 percent lighter. In addition, the company launched next-gen HP ENVY laptop and the redesigned HP ENVY AIO 27.
Delivering next generation gaming, Blended Reality, and more
- From a revamped gaming lineup under the flagship OMEN brand, to the innovative Sprout and Sprout 3D, HP isn’t just talking about the future of augmented reality, it’s actively building it. HP’s technologies aim for total immersion, whether it’s being able to carry your VR gaming rig wherever you go, to experimenting with converting 3D objects into 2D objects and back again.
At 50, innovation remains at the heart of HP Labs
- As HP Labs celebrated its 50th year, the company not only to look back at its accomplishments, but also looked ahead at its future. HP luminaries, executives, lab directors and industry experts pondered what it means to be a Silicon Valley research institution that will light the way into new technological territory, such as Blended Reality, Immersive Experiences, 3D Printing and Print Adjacencies and Security. HP recommitted to discovering what’s next in tech and beyond with the formation of HP Tech Ventures, its new corporate venture arm that will invest and create partnerships with startups that are aligned with emerging technology areas.
Reinventing an iconic brand with emotional connection
- The value created by marketing is in developing a brand that stands the test of time. HP’s brand is being built with purpose: to have a meaningful impact on people’s lives; to build strong emotional connections based on tangible proof points; and to behave with integrity of words and actions. “Keep Reinventing” is HP’s brand operating system; it is the filter through which the company measures everything. Whether it’s the award-winning Premium campaign helping capture share from Apple, world-class Star Wars Personal Systems program and the launch of our OMEN gaming platform, or the emotionally resonant work helping drive the new generation of printing.
Championing diversity and inclusion, within the company and across the industry
- Diversity and inclusion are most obvious at the highest level – the company’s Board of Directors, which is considered to be the most diverse of any other technology company in Silicon Valley. Of HP’s 13 board members, two are African American, one is Latina and several are from South Asia. One example of HP’s commitment is the strong stance taken by HP Chief Marketing Officer Antonio Lucio, who took action to tackle head-on the significant underrepresentation of women in leadership positions in the advertising and creative industries by issuing a call for agency partners to commit to equal opportunity, diversity and inclusion for women and people of color.
Embracing corporate responsibility and sustainability
- HP’s sustainability efforts took on renewed energy on the world stage, especially when it came to offering educational and technology resources to displaced people on the front lines of the widening Syrian refugee crisis. As part of President Barack Obama’s Leaders’ Summit on Refugees, HP committed to opening new HP Learning Studios in the Middle East to give refugee students—whose schooling was interrupted and who are isolated from the outside world– access to the latest education technology and provide adults with the opportunity to learn essential business and IT skills. In total, HP is committing more than US$1 million in technology and training support to help refugees, alleviate poverty, and improve the lives of more than 100,000 people in the coming year.
At its core, the new HP is all about innovation and building off of its strengths to face shifting technological ground. With one short year under its belt, HP is just getting started.