Give them something they’ve never seen before — and that they won’t ever see again.
That could be the key to creating innovative digital prints that capture consumers’ attention and engage them in a novel way.
It’s also the thinking behind two recent campaigns that tapped HP’s Indigo digital printing technology to create expressive digital designs that make lasting impact.
This week, Coca-Cola launched a new campaign in Canada, the “One of a Kind” program, which jazzes up a limited number of bottles of Diet Coke with millions of vibrant, eye-catching designs.
No two bottles are exactly the same – thanks to HP’s SmartStream Mosaic software, which enables the automatic creation of millions of unique designs based on a set of core patterns (an algorithm change up the digital image so each package gets printed with a variation on the core pattern).
“With millions of designs to choose from, Canadians will have fun finding that one Diet Coke bottle that truly reflects what makes them unique and ‘One of a Kind’,” Michael Samoszewski, Vice President, Sparkling Business Unit, Coca-Cola Ltd., said in a press release.